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How To Beat Burnout As An Influencer

In today’s world of lightning-speed attention spans, hustle culture, and a seemingly never-ending wormhole of content everywhere, the threat of burnout is everywhere. We know that burnout generally includes debilitating physical and emotional exhaustion.


The WHO recently revised its definition of the experience. The World Health Organisation’s International Classification of Diseases manual now refers to a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.”

It is characterized by symptoms such as fatigue and energy depletion, a feeling of distance from one’s job, negative emotions and thoughts towards one’s career, and low levels of productivity.


We see this in various professional fields like medicine or law. However, as an influencer, the line between your work life and your real-life can easily melt into one mass of Instagram posts and brand deals. Especially since there’s no real way to “leave work at work,” the demands of influencing as an occupation can be a great strain on your emotional and physical well-being.

With that in mind, here are a couple of tips to help you avoid burnout and take care of your mental health even as you work hard to achieve your professional goals.

  1. Stop multitasking

Multitasking seems inevitable as a creator. But, instead of editing old footage while in a Zoom meeting for a new upcoming brand deal AND scrolling through Instagram, stop multitasking!

Psychologically, not only are you decreasing the quality of each individual task, but also, you’re sending yourself to exhaustion sooner than you need to.


Instead, try taking it slow and focusing on one thing at a time. If you’re filming, film for a week. If you’re editing, edit for a week. Give yourself time to sink into a groove and get comfortable with a task.

2. Collaborate with other influencers

Other influencers are a great source of inspiration. A well-timed collaboration can revive your creative spirit! If your feed seems like it needs a refresh, reach out to a new creator and see where the collaboration can take your content.

3. Plan your content and stick to a schedule

Do not wait for inspiration to strike to make content. If you do this, burnout will loom large as a threat every time you cannot conjure up an amazing idea last-minute. This puts too much stress on you to be hit by creative bolts of motivation.


Instead, follow a schedule for posting, brainstorming, and editing. If you post 3 times a week, pick a day, sit down and write out what the week’s content is going to look like. Anytime you get more ideas through the week, simply add them to your possible ideas list.

Now you have a whole host of ideas to fall back on whenever you need to. They can be fine-tuned and matured over time.

4. Set app timer limits and establish working hours for yourself

Depending on how you use various apps like Instagram and YouTube, it’s good practice to set time limits for screen time. These will pop up and remind you to stop. Even though being an influencer seems to demand that you are “always on” - always online, checked in, logged on - this is a surefire way to burnout.


Establish working hours for yourself that are realistic and generous to yourself. You need time to unwind and relax where you’re not worried about how your latest reel is performing or not taking photos for an Instagram story.

Many influencers report setting days where they completely switch off from social media despite posting actively for the other days of the week. Taking days off won’t make you fall behind or fall into irrelevancy.

5. Do a TL-cleanse

Unfollow toxic energy! It’s great to be motivated by others, but social media breeds toxic comparisons like nothing else. Unfollow people who you are no longer interested in or people whose content doesn’t make you feel good.


6. Take a break

Switch off for a couple of days, weeks, months - or however long it takes. Your career is important, but your mental health should always be your number one priority. So many creators and actors have taken extended breaks and gotten back into form when they felt emotionally ready to do so.


Don’t worry about a short-run dip in followers. Firstly, your audience understands the importance of prioritising your mental well-being. And, even this short-term loss will be recovered in the long-run only if you take the time to check in with yourself and your emotions.

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