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Everyone Today is a Creator. Here are 6 ways to Stand Out.

Gamers, beauty vloggers, copywriters, home decor specialists, political commentators, cooking channels - the list goes on and on. Every social media platform is buzzing with people from all walks of life hustling hard to establish themselves as creators. It’s easy to get lost in the flood of advice, courses, and books for creatives who want to get serious about building their personal brand. And understandably so!

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While this diverse, ever-expanding industry can be intimidating or confusing to a new creator, it's also proof that anyone can create captivating content and find their audience when armed with the right tools ❤️‍🔥.

Here are 6 things to keep in mind to make a mark in the digital world.


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1. Know What The Scene Is In Your Industry and On Your Platforms

To be a super content creator, stay up-to-date with what’s making news in your field to grasp what emerging trends companies and audiences care about. Choose a couple of industry leaders and map out their digital trajectory over time to pin down what worked and what didn’t in the long-run. Ask yourself what you, as a consumer, like about an influencer or a company’s profile, and keep incorporating that into your own brand 🧐.



Now, make sure your industry is relevant on your primary social media platform. If you’re a fitness instructor who wants to share short exercise tutorials, Instagram is the best place to cultivate a following because health and workouts are already very popular on the app. If you want to share ideas for DIY art projects, Pinterest has a large community invested in crafts. Although the quality of your content is very important, understanding how your platform works is just as important to gain traction. Learn what formats of content and posting schedules perform well within your target demographic on a particular site, and structure your content accordingly. It’s all about the algorithm!


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Whichever social media platform you make your primary space, you might also want to create an email list for your subscribers and followers. We saw TikTok’s ban, Vine’s death, and Snapchat’s descent into irrelevance, and we should learn from it. Email lists are a reliable way to stay connected with your audience if anything were to happen to a social media application.

2. Find Out What Makes Your Content Different

From all of your general research, you have to carve out a niche for your content. Figure out what exactly you are interested in talking about.This could mean identifying a gap in the market, or identifying a space where your experience positions you well to produce work people will pay attention to. Specialisation is key - a person who wants to take care of their hair doesn’t use a 2-in-1 shampoo and conditioner, they invest in specific products which can do their one thing excellently. The same logic applies to content creation. As Meredith Hill said, when you try to talk to everyone, you end up talking to no one. To cut through the clutter of content out there, you must be able to articulate what you uniquely bring to the table and why you feel passionate about it.


3. Don’t Be Afraid To Show Off Your Personality!


The biggest creators are those whose followers first found them because of their niche or expertise, but stayed engaged with the creator’s content because of their personality 🤪. Audiences can spot fakes from a mile away, and no one wants to listen to someone pretending to act a certain way for fame or money. Even within your niche, it is likely that there is no shortage of writers, advertisements, or magazines discussing similar aspects of lifestyle, fashion, gaming and so on.

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To make impactful and engaging content, as a creator, your voice is your draw. From the outset, ask yourself real questions about the long term and how you want to portray yourself. What are your goals? Do you want to launch a product, join a creative collective, or collaborate with companies? TL;DR, be clear on what you want from your audience or brand in the long run. Of course, this will change with time and experience, but it’s crucial for those changes to be part of your organic journey as a creator, and not a superficial marketing strategy.



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4. Develop a Work Ethic That Works For You


Success and growth won’t come overnight. Here’s where your organisational skills, time management, and ability to communicate effectively come in. Sketch out a schedule and stick to it. Do not be disheartened if you’re not at the level of influence you thought you would be at. Content creation is a gruelling process. But if you’re consistently putting out high-quality content, you will begin to generate expectations in your audience, and they will develop a habit of interacting with your work. The longer you’re in the game, the better you’re going to get💯💯.


5. Crunch The Numbers

Once you’re uploading content regularly, analytics and insights are your best friend! Your content should take into consideration and respond to what your audience likes, but don’t lose sight of your voice and the larger goals you have for your brand. Data about your audience will also help you make strategic collaborations with brands who value your audience or can see the influence your content has. With collaborations and brand deals, although a quick pay-off might be tempting, you must also consider whether the brand or creator’s ethos is compatible with yours. In the long run, your high standards will signal that you respect your work and your audience🤝.


6. Loyalty, loyalty, loyalty


The value of your brand comes from the trust your audience and community has in you. If you can build a loyal community, you have much more freedom to experiment creatively or get huge brand deals. The appeal of influencers is that they are relatable and accessible, so be a professional, but keep it real. Small things like replying to comments your followers leave on your posts go a long way! It’s also a good idea to create a space for your audience to engage with each other and with you - create Facebook or Whatsapp groups to build a community around your brand.



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There’s no one formula to be successful as a content creator which works every time. It’s hard to stay motivated if you’re not seeing immediate results or traction. But if you play the long game - think strategically, network sincerely, and create authentically, people will value you for it, and success will follow 👏.



Isn’t it a headache to have your streams of revenue all over the place? Wouldn’t it be nice to have the right brands see your content? Being a creator in 2021 is not easy.

qorner is here to change that. qorner app is getting ready to help creators manage their business and supercharge their growth. Join the Telegram Community for early access



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