5 Steps Guide To YouTube Monetisation
Updated: Jul 7, 2021
YouTube is the second most-visited website in the world, following only its parent company, Google. If you are one of its 37 million creators looking to make money from your channel by allowing advertisements to play before and during your videos, welcome! Here is everything you need to know about YouTube monetisation!
1. Requirements To Become a YouTube Partner
To join the YouTube Partnership Program (YPP), a channel has to meet 4 requirements.
You must have at least 1,000 subscribers
Over the past 12 months, you need at least 4,000 hours of watch time on your channel
Make sure all your content complies with YouTube’s policies
Have an approved AdSense account
Once you have the numbers on your side, YouTube is likely to review your most popular uploads, the primary theme of your channel, your latest videos, uploads with a substantial proportion of your watch time, and video metadata (which means titles, thumbnails, hyperlinks, descriptions etc.).
Familiarize yourself with YouTube’s community guidelines so you have a clear understanding of what flies on the platform and what doesn’t. These guidelines are pretty extensive, but as a thumb rule, if you’re unsure whether something in your content is offensive, it probably is.
This is all to ensure that creators approved for monetization are above-board with their content and safe to be on the platform.
2. Tips To Hit The 4,000 Hours and 1,000 Subscribers
Reaching the first two requirements are different journeys for every channel. It may take years, months, or even just days to hit those milestones. There’s no one-size-fits-all formula to success.
But, to stand out on this second-largest search engine on the internet, it’s a good idea to spend some time and pick an easy, memorable username.
Creating longer videos makes it easier to rack up more watch time from audiences even with low view counts.
In the advanced section of your google account, add the right keywords that match your content. Google Ads even has a tool to help you figure out what these words are.
Ads on Youtube are run by Google’s AdSense. AdSense has its own application process followed by a waiting time for verification which usually takes 2-4 weeks. To verify your AdSense account, Google checks your payment information and address, site or channel, and phone number. Because this process might take some time, we suggest making your AdSense account even before you’ve met the 1,000 subscribers and 4,000 hours of watch time requirements. That way, by the time you’ve met those targets, your channel will be ready to make you money!
4. Copyright Problems
YouTube actively tries to celebrate innovative, fresh voices and content creation. The only way you can use somebody else’s copyrighted work in your video is if you add clear value through commentary or editing. But even then, YouTube may choose not to monetise your videos using third party content which might be copyrighted.
It’s impossible to say for sure if YouTube will flag your video and channel for a copyright violation, and this process is not well-standardised. The best thing to do is to be cautious, and avoid using derivative or borrowed content on your channel if you want to get monetized.
5. If Your Application Gets Rejected
Don’t worry! If your application to get monetized has been rejected, YouTube lets you re-apply to YPP in one month. While YouTube doesn’t give creators specifics of which videos were problematic and the cause for rejection, they will tell you in broad terms what you need to work on.
Go over your videos closely, and again, make sure they’re compliant with community guidelines. When you feel confident in your channel, try again!
6. Alternative Sources of Income on YouTube
There are many ways to make money on YouTube beyond monetisation. Create well-designed and appealing merchandise that’s relevant to your content for your subscribers, and you are sending out promoters for your channel into the world each time a subscriber puts on your t-shirt or carries your custom bag. Brand deals and Channel Memberships are other great sources of revenue. In case one of your videos has gone viral, license it! Now, other creators and media houses will have to pay you each time they play that content.
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